Our Mission
Dyslexia affects up to 20% of the world's population, including our kids and teenagers in school. Adequate support isn't always available, and many dyslexic kids fall behind needlessly. Our founding team is dyslexic, and our mission since our founding in 2023 is to level the playing field.
Until now, there hasn't been a good way to provide the necessary support and coaching for kids in class or at home when a private tutor, teacher, or parent isn't available. We aim to fill that void and help kids and teens master reading so they can live productively, successfully, and realize their full potential.
The founding team
Keith Saft
Keith is a veteran product designer and leader, having experience in companies such as Palm Computing, Yahoo, and Telefonica. Most recently, Keith co-founded a startup assisting front-line workers that was acquired.
Jonas Høyer
Jonas has most recently worked as a game developer and in the cryptocurrency space. Jonas has particluar experience with artificial intelligence, image generation, and blockchain technology.
Benjamin Keyser
Benjamin is an experienced product manager who has led large teams and developed new markets for cutting edge products. Benjamin is a former director and VP at Zendesk, Intercom and Contentful.